EXTENDING A MUSEUM'S REACH WELL BEYOND ITS WALLS.
EXTENDING A MUSEUM'S REACH WELL BEYOND ITS WALLS.
“Enhance the public’s understanding of human rights, promote respect for others and encourage reflection and dialogue” – now that’s a big, audacious brand purpose and an amazing brief.
The Canadian Museum for Human Rights is the only museum in the world solely dedicated to human rights issues. It is an architectural marvel based in Winnipeg, Canada, but the real marvel is the visitor experience. The museum goes beyond artifacts, it’s a museum built to engage people in other’s stories, encourage reflection on what they’ve witnessed, and to engage in dialogue. Visitors leave changed and feeling empowered to act.
Our challenge was to bring to life this same experience to a global audience online.
However, the realities of the online world are different to those of people making a pilgrimage to the middle of Canada to visit the museum.
Mostafa M. El-Bermawy said it best: “The global village that was once the internet has been replaced by digital islands of isolation that are drifting further apart each day.”
To overcome this we developed the website vision and mission which guided everything we did and that resulted in a site helping to change the world for the better. It is a living, breathing, ongoing dialogue on human rights.
Vision
Shine a light along the path from dialogue to reconciliation.
Accessibility
To ensure that everyone can participate in human rights dialogue, we made website accessibility a top priority – no matter who, where or how people are exploring it.
Mission
Exemplify and support principles of dialogue through all elements of structure, storytelling, and engagement.
Result
We created a site experience that lived up to the museum itself supporting their vision for the future of human rights in Canada and beyond.
End of the line
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